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Research: What Consumers Find Persuasive in Online Reviews
An analysis of over 110,000 online reviews shows that persuasiveness depends on how frequently the […]
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The Consumer Psychology of Adopting AI
A conversation with HBS professor Julian De Freitas about overcoming five mental obstacles.
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DeepSeek ‘shared user data’ with TikTok owner ByteDance
South Korea’s data protection regulator says user data was sent to the Chinese owner of […]
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Thames Water secures £3bn lifeline after court ruling
The UK’s largest water and waste company was set to run out of money by […]
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UK wages continue to outpace inflation
Pay outstripped price rises by 3.4% between October and December while the unemployment rate remains […]
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Hair: ‘It’s just thrown away but it’s gold’
India is the world’s biggest exporter of human hair but it wants more of the […]
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